Sugar YEG

Making a sweet brand that bakes together retro and modern styles.

Sugar YEG is owned and operated by Jess, a baker with strong roots of baking in her family history.

Jess wanted a website that felt like a callback to vintage times, but something that still felt modern and current. The result was a website style with geometric wavy shapes and patterns, mixed in with magazine style cut out photography to highligher her delicious creations.

To bring in a bit of the family history, as well as cooking lifestyle, actual family recipes were used as texture on the edges of pages

The result was a website that felt fun, engaging, and showcased Jess' personality and vision for her company.